Our story

A shirt is never just a piece of clothing. It is a statement. An expression of refinement, of respect for oneself and for others.

And our story begins exactly like that – with the desire to say something deeper through every cut, stitch, fabric.

Our story begins in 2012, when we created, under the name Hulber, our first shirt.

“I felt the need to create something for myself, with a unique design, that would reflect the modern spirit, authentic values ​​and masculinity of the Romanian man.” Alin Merer

I studied the clothing culture of Italy and England, and since 2013 I have been among the first to bring traditional embroidered motifs back to the forefront, thus reinventing the white shirt with folk elements, a bridge between cultural heritage and contemporary aesthetics.

We grew organically, step by step: we built a dedicated team, efficient production and a pattern perfectly adapted to the Romanian man's body. We chose to control every stage of product management – ​​from the selection of fabrics (mostly sourced from Italy), to cutting, sewing, promotion and sales. Thus, we managed to maintain a balanced ratio between quality and the price offered to the customer.

In 2019, we felt it was time for a new identity. We rebranded the platform under a name that defines us: Merer, the name of our founder, Alin Merer.

But this name carries with it an older history than we might suspect.

Around 2,500 BC, in Ancient Egypt, Merer was the name of a team leader who supervised the transportation of limestone blocks for the construction of the Great Pyramid of Cheops – one of the Seven Wonders of the Ancient World.
This story deeply inspired us. Our symbol – the three golden pyramids in the logo – directly refers to the pyramids of Cheops, Khafre and Mikerinos, located on the Giza plateau. It is no coincidence that the gold in the graphics evokes not only the sand of Egypt, but also the nobility of a job well done.

Naturally, one of the most precious fabrics used in our manufacturing is Egyptian cotton – renowned for its finesse, durability and elegance. It is also found in an exclusive collection from one of our Italian suppliers, called Ghiza.

Today, Merer shirts are created for all occasions: from formal meetings, to special events or simply for days when you want to wear something that represents you. They are made from natural fibers and are available in both ready-to-wear and made-to-measure.

In November 2024, we opened the first Merer store in Promenada Mall, Bucharest – an elegant space where our shirts come to life alongside other carefully selected products for the lifestyle-loving man.

Merer is not just a brand. It is a tribute to the craftsmanship, discipline and dignity with which something lasting is built – shirt by shirt, story by story.